Chirag Parmar
AVP - Growth & CoE @ WebEngage | Guest Lecturer @ IIM-K | Speaker | Best-Selling Author | Visiting Faculty | MENSA Member
Appears in 106 Episodes
Shoppers Stop 2X CRM Revenue Growth with WebEngage
Discover how Shoppers Stop, India's leading retail chain, achieved a 2X jump in CRM revenue using WebEngage's marketing automation platform. Learn about their challeng...
Omnichannel Engagement: Using Purchase History To Increase Sales
Learn how to use purchase-based product recommendations to create a personalized customer experience, increase sales, and boost customer lifetime value.
The Customer Data Revolution: Unifying Your Data for Business Success
Discover how Customer Data Platforms (CDPs) can revolutionize your business. Learn how to unify your data, create a 360-degree view of your customers, and unlock the p...
User Retention Strategies for Video Streaming To Learn From ALTBalaji
Learn how ALTBalaji, a leading Indian OTT platform, increased user retention by 30% using intelligent user journey campaigns. Discover actionable insights and strategi...
Boost Engagement During the Holidays: A Media & Entertainment Guide
Learn how media and entertainment companies can use cross-channel engagement, personalization, and authentic messaging to keep users engaged during the holiday season.
AI/ML Power Up: Real-World Marketing Use Cases
Discover practical applications of AI and machine learning in marketing across industries. From personalized customer experiences to revenue growth, explore real-world...
Boost Your Conversion Rates by 20%: Zivame’s Success Story with Web Push and Onsite Notifications
Learn how Zivame, India's leading lingerie marketplace, achieved a 20% uplift in conversions using WebEngage's Journey Designer to implement targeted web push and onsi...
Conversational AI: The Future of Marketing Automation
Discover how conversational AI is transforming marketing automation. Learn how to use AI-powered chatbots and messaging apps to create personalized customer experience...
Festive Marketing Secrets: Mastering Pre-, In-, and Post-Festive Campaigns
Unlock the secrets of successful festive marketing! This podcast explores pre-festive hype, in-sale strategies, and post-festive engagement for e-commerce, edtech, and...
How Goibibo Increased Conversions by 11% Using Hyper-Personalization
Learn how Goibibo, a leading Indian travel aggregator, used hyper-personalization to reduce search abandonment and increase their conversion rate by 11%.
Jingle All the Bookings: Holiday User Engagement for Travel & Hospitality
Discover how to spread holiday cheer and boost bookings with our top user engagement strategies for travel and hospitality. From festive discounts to virtual experienc...
Manufacturing Mastery: Building Phygital Ecosystems for Growth
This podcast explores how manufacturing brands can build thriving businesses in the digital age. Each week, we discuss strategies and tactics for engaging dealers and ...
The Health-Tech Marketing Masterclass
This podcast explores the latest trends and strategies in health-tech marketing. Learn how to optimize conversions, maximize customer lifetime value, and create irresi...
Unlocking Ecommerce Success: Strategies for Jewellery Brands
This podcast explores actionable strategies and tactics specifically tailored for jewelry brands looking to thrive in the competitive world of e-commerce. Learn from i...
Boost Retail Sales: Personalized Recommendations & Customer Engagement Strategies
Discover how personalized product recommendations and targeted customer engagement can drive repeat purchases and skyrocket your retail business.
The Future of Fashion: Personalized Loyalty Programs
Discover how personalized loyalty programs are revolutionizing the fashion industry by enhancing customer engagement and fostering brand loyalty.
Enhancing Patient Experience: A Guide to Digital Healthcare Engagement
Learn how to leverage digital tools to improve patient engagement and satisfaction throughout their healthcare journey.
The Engagement Engine: Healthtech Strategies for Growth
Learn how to boost customer engagement and retention with proven strategies for e-consultations, e-pharmacy, subscriptions, and plan-based health-tech businesses.
The Engaged Patient Journey: Improving Healthcare Experiences
Learn how to engage patients throughout their healthcare journey, from pre-admission to post-discharge, to enhance satisfaction and improve outcomes.
Geo-Targeting: The Future of Fashion Retail
Discover how geo-targeting can elevate customer experiences and drive sales in the fashion industry.
Boosting Patient Loyalty: How to Enhance the Healthcare Experience
Discover how to improve patient satisfaction and loyalty through personalized communication and technology.
Retailtainment in Ramadan: How Mazeed is Revolutionizing E-Commerce in Saudi Arabia
Discover how Mazeed, a Saudi e-commerce marketplace, is leveraging personalized campaigns and innovative strategies to enhance the Ramadan shopping experience.
Hospitality Marketing Mistakes: Avoiding Common Pitfalls
Learn how to avoid the top 10 hospitality marketing mistakes that cost businesses time and money.
Revolutionizing Healthcare: How Google Business Messaging Improves Patient Experience
Discover how Google Business Messaging (GBM) is transforming healthcare by streamlining patient communication and automating tasks like appointment scheduling.
NPLM: The Future of Customer Loyalty (PS: NPS is Dead)
Unlocking the secrets to customer loyalty in the modern business landscape, moving beyond NPS to a new era of engagement.
How to Pick the Best Marketing Channels in a Multi-Channel World
A guide to choosing the optimal mix of marketing channels for maximum reach and engagement in a multi-channel landscape.
The Ownership Effect: How It Drives Consumer Retention and Brand Loyalty
Learn how the ownership effect influences consumer retention and helps build long-term brand loyalty.
13 Trigger Events to Automate Customer Lifecycle Marketing for E-commerce Firms
Discover 13 key trigger events to help e-commerce businesses automate and optimize customer lifecycle marketing.
Unlocking Consumer Memory: How Information Clustering Improves Recall
Understand how information clustering can enhance consumer recall and improve your marketing effectiveness.
Weather-Based Marketing: Trigger Campaigns that Respond to Real-Time Weather Conditions
Learn how weather-based marketing can drive better engagement and conversions through timely, relevant campaigns.