Chirag Parmar
AVP - Growth & CoE @ WebEngage | Guest Lecturer @ IIM-K | Speaker | Best-Selling Author | Visiting Faculty | MENSA Member
Appears in 21 Episodes
Cart Abandonment Emails vs Checkout Exit Overlays: Which Converts Better?
Compare the effectiveness of cart abandonment emails and checkout exit overlays in recovering lost sales.
Using the Peak-End Rule to Navigate Positive Consumer Feedback
Learn how to apply the peak-end rule to manage consumer feedback and leave a lasting positive impression.
6 Proven Christmas Sales Tips to Boost Your E-commerce Revenue
Discover six powerful tips to maximize your e-commerce sales and profits during the holiday season.
How Multisensory Marketing Boosts Consumer Engagement
Discover the power of multisensory marketing and how it can elevate consumer engagement and brand experience.
How to Pick the Best Marketing Channels in a Multi-Channel World
A guide to choosing the optimal mix of marketing channels for maximum reach and engagement in a multi-channel landscape.
The Ownership Effect: How It Drives Consumer Retention and Brand Loyalty
Learn how the ownership effect influences consumer retention and helps build long-term brand loyalty.
13 Trigger Events to Automate Customer Lifecycle Marketing for E-commerce Firms
Discover 13 key trigger events to help e-commerce businesses automate and optimize customer lifecycle marketing.
Unlocking Consumer Memory: How Information Clustering Improves Recall
Understand how information clustering can enhance consumer recall and improve your marketing effectiveness.
Weather-Based Marketing: Trigger Campaigns that Respond to Real-Time Weather Conditions
Learn how weather-based marketing can drive better engagement and conversions through timely, relevant campaigns.
How Gamification Enhances Consumer Engagement and Builds Lasting Brand Memories
Explore how gamification strategies can boost consumer engagement and create long-lasting connections with your brand.
Why Location-Based Interfaces Are the Future of E-commerce
Explore how location-based interfaces are transforming e-commerce by delivering personalized shopping experiences.
7 Must-Have Tips for Creating Engaging Email Unsubscribe Pages
Explore actionable tips for designing effective unsubscribe pages that reduce churn and improve email engagement.
Understanding Consumer Memory: The Psychology of Recognition in Marketing
Learn how recognition shapes consumer memory and how you can use it to your advantage in marketing campaigns.
6 Surprising Micro Segmentation Strategies to Drive Engagement
Unlock creative micro-segmentation strategies to better target and engage your audience in innovative ways.
How Storytelling Outperforms Facts in Consumer Psychology
Discover how powerful narratives can influence consumer decisions more effectively than raw facts.
How to Calculate & Increase Customer Lifetime Value (CLV) with Real Examples
Learn how to calculate and enhance customer lifetime value (CLV) with actionable strategies and examples.
Consumer Experience Psychology: Balancing Highs and Lows to Enhance Loyalty
Understand how balancing emotional highs and lows can create memorable consumer experiences and foster loyalty.
Proven Marketing Strategies for Online Travel Agencies (OTA) in 2024
A comprehensive guide to effective marketing strategies for boosting online travel agency success in 2024.
The Psychology Behind SEO: Using Primacy and Recency for Better Rankings
Learn how primacy and recency can enhance your SEO strategy for improved rankings.
Top 10 In-App Messaging Use Cases to Boost E-commerce Conversions
Discover how in-app messages can enhance customer engagement and drive conversions for e-commerce apps.
Retention Simplified: Your Journey From Chaos To Clarity (E-Commerce)
Here's everything you need to know about building a 12-month growth charter using WebEngage and Retention Marketing